Tag: key messaging for unions

Defining your union’s promise and standing for something

If the conversations that I’m having at the moment are any judge, many unions and progressive organisations are looking closely at their communications and narrative. In countries or states with hostile conservative governments, like Australia or Canada, this is especially pressing. The key to nailing your narrative and developing a strategic communications plan is simple: […]

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The secret to strong messaging for your union: focus

Because unions are democratic organisations, accountable to members and with a leadership elected by members, as organisations they face considerable challenges in messaging. Add to this the fact that many unions have a diverse membership covering distinct and structurally different industries. It’s no wonder that many¬†unions struggle to develop strong, consistent messaging. The key to […]

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Five mistakes unions make in effective communications copywriting

I am a strong advocate of high-quality, professional communications for unions — which means getting professional writers and designers. This belief was the basis of my motivation to co-found Creative Unions. A lot of unions, particularly the smaller ones, think that they can leave the writing up to industrial officers and the design up to […]

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Thoughts on website development for unions

I’ve helped a few groups with setting up their websites over the last year or two – and set up many more for work. These have mostly been for specific campaigns or highly focused purposes – campaign sites. Recently, I’ve had reason to reflect on a common challenge that I face when talking about websites […]

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