marketing

Political brands: just a buzzword or a real thing?

This blog post is 7 years old. Please, when reading this, be mindful of its age.Read any number of journalist or blogger commentaries over the last several years and you will have seen the infiltration of marketing terms like “brand”, “positioning”, public relations, image management and more. Obama is the most recognisable example of this …

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The three neuroscientific laws of effective brand building

This blog post is 8 years old. Please, when reading this, be mindful of its age.Unions have brands. Brands are the set of mental and emotional associations that make up the perception in the mind of members, non-members, other unions, and the community about the union’s “personality” and promise. The concept of “union” has a …

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