Tag: marketing

Myths and misperceptions about marketing for unions

Marketing is still widely disparaged as a term in the union movement, and progressive organisations generally. Partly this is a skepticism born from shows like Mad Men and The Pitch, and partly it is a misunderstanding drawn from the popular perception that marketing is just opinion polling, focus groups and TV advertising. Despite this, every […]

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Political brands: just a buzzword or a real thing?

Read any number of journalist or blogger commentaries over the last several years and you will have seen the infiltration of marketing terms like “brand”, “positioning”, public relations, image management and more. Obama is the most recognisable example of this “political brand” phenomenon, but we’ve seen it elsewhere: New Labour under Tony Blair (Gordon Brown […]

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Is Labor branding itself effectively?

Last year I wrote a (yet uncompleted) series of posts on Labor’s breaking of the immutable rules of marketing. (You can read part 1, part 2 and part 3.) With an election due around September this year, I thought I’d take a quick stock-take on whether Labor is branding itself effectively. Since the election of […]

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Should your union bother with QR codes? I was recently asked my opinion on QR codes and whether a union should start to use them for a campaign. I was luke-warm on the idea to say the least, but apart from a general distaste towards them I couldn’t name any specific reasons. Well, regular columnist […]

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