Tag: membership retention

Should your union measure a Net Promoter Score?

Your union’s motivated and committed supporters — your activists, delegates and workplace leaders — are amongst your most important members. Most union leaders and organisers know anecdotally who these committed supporters are, but does your union have a systematic way to measure the levels of commitment and motivation amongst your members? I’ve written previously about […]

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Who are the real competition for unions?

Conservative crank Gerard Henderson wrote last year that unions “have¬†nothing to fear from external competition”. Apart from demonstrating that he knows relatively little about the new Fair Work Act, which allows for inter-union disputes over membership coverage, the sentiment he expressed, that unions do not face “traditional”, market based competition, is one I’ve heard expressed […]

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Tips to help you choose the right activist & delegate database

Activists, delegates and volunteers are the lifeblood of campaigning organisations like unions.¬†Effective campaigning means keeping a track of your activists and delegates, and to do that, you need a proper database. There are myriad databases out there, some purpose built for membership organisations and others built for campaigns with beginnings and ends. Selecting the right […]

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Retention is key

Working as I currently do at a non-profit organisation as a development and marketing manager (and being on the boards of community organisations), I am struck by the strong parallels between the challenges faced by the NGO sector and by unions. One of my responsibilities is fundraising, achieved principally through philanthropic grants and individual donors. […]

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