Tag: metrics

Should your union measure a Net Promoter Score?

Your union’s motivated and committed supporters — your activists, delegates and workplace leaders — are amongst your most important members. Most union leaders and organisers know anecdotally who these committed supporters are, but does your union have a systematic way to measure the levels of commitment and motivation amongst your members? I’ve written previously about […]

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The one digital & social media metric your union should care about

Here’s a quick question: what is the most important number for your union’s Facebook page, Twitter account or website? Take a few moments to consider the answer before you read on. If my experiences with a number of unions and non-profits is representative, I’m willing to bet that “traffic” or “page views” or “likes” or […]

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Are Facebook likes a vanity metric?

If you think pageviews, unique visitors, registered members, conversion rates, email-newsletter open rates, number of Twitter followers, or Facebook likes are important by themselves, you’re wrong. Vanity metrics are ones that look good, but fail the “so what?” test. For unions, it is important to invest resources and effort into meaningful and impactful directions. There […]

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How to identify your motivated supporters

You’re a campaigner, or organiser. You know intuitively that some of your members or supporters are more active than others. They encourage other people to get involved, join, volunteer or sign up. They’re enthusiastic, loyal advocates of your organisation or union and sing your praises to their colleagues, friends and family. They’re promoters. Here’s the […]

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