Tag: online activism

Activism or “Slacktivism”? Are we a nation of online slackers?

Sunday Style had a feature article by freelance journalist Sarah Ayoub, looking at online activism, an article for which I was interviewed a few months ago. Last month it was Facebook friends urging me to sign a petition to save Meriam Ibrahim, who was sentenced to death for alleged apostasy in Sudan, at the same […]

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Case study: using data to identify and develop activists

The Californian-based Alliance for Climate Education has a fantastic story about how it used its data to measure who amongst its supporters were turning into activists and leaders. I think it’s a really good example of how progressive non-profit organisations can use their CRM to achieve their mission (they’ve reached over 1 million students) and […]

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Online Petitions – The New Activism Tool for Success?

Earlier in November, I was interviewed by Jackie Hanafie from Probono Australia (a non-profit news site) about the increasing prominence of online petitions. The campaigning tactic of petitioning is as old as time, but with the increase of digital technologies, the last five years have seen the introduction of a number of major web initiatives […]

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Motivating your activists online

Australia is experiencing record low levels of traditional political engagement, as evidenced by continuing low turn out at polling booths. Membership organisations have crashing levels of members, and even large activist organisations like Amnesty, Greenpeace and Get Up would be happy to have “click through” rates in the high teens. With clicktivism and apathy on […]

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