Tag: online ads

You can now advertise on Facebook only to your members

An increasing number of unions are advertising on Facebook, either through the “traditional” sidebar ads or through promoted posts. Thanks to changes to Facebook’s newsfeed algorithm, more and more unions and progressive campaigning organisations are being forced to advertise to reach their fans and supporters. The targeting for those ads has always been somewhat mysterious; […]

Read More

Should your union advertise online?

Should unions advertise online?┬áThis question came up while I was travelling in the USA. How can your union determine whether it’s worth spending the time and money running ads, whether Google pay-per-click ads or those annoying banner ads you see everywhere? (There’s also growing use by unions of social media ads, especially promoted posts.) Unions […]

Read More

Pew Internet has some interesting new data on Internet usage by age demographic, and the take-away is that more “older” people are using Facebook. According to the report, Internet users over the age of 74 joined social networking sites at a faster rate than any other age group this year. Since 2008, in fact, social […]

Read More

Online advertising is essential for union and political campaigns – especially as they heat up or get closer to important milestones (e.g. calling of the election, a vote in parliament, a strike or election day itself). A case in point is the graph above. It shows the search traffic for 2010 – the number of […]

Read More