online campaigning

Digital leadership for unions

Does your union leadership “get” digital?

This blog post is 6 years old. Please, when reading this, be mindful of its age.Research┬áundertaken in 2012 by pro-union academic Panos┬áPanagiotopoulos found that globally, unions are increasingly viewing digital tools as essential to improving communications and member engagement. Over 61% of unions said that digital was considered a “priority” given budget and time constraints. …

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Best practice digital campaigning

What is best practice online campaigning (and why is it so difficult)?

This blog post is 6 years old. Please, when reading this, be mindful of its age.A week ago, The Guardian’s Global Development Professionals Network held a live-chat with a panel of global digital campaigners to talk about “best practice”. On the panel included campaigners from highly regarded outfits like Avaaz, Change.org and Kony 2012 creators …

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You can now advertise on Facebook only to your members

This blog post is 6 years old. Please, when reading this, be mindful of its age.An increasing number of unions are advertising on Facebook, either through the “traditional” sidebar ads or through promoted posts. Thanks to changes to Facebook’s newsfeed algorithm, more and more unions and progressive campaigning organisations are being forced to advertise to …

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