Tag: online campaigning

The one digital & social media metric your union should care about

Here’s a quick question: what is the most important number for your union’s Facebook page, Twitter account or website? Take a few moments to consider the answer before you read on. If my experiences with a number of unions and non-profits is representative, I’m willing to bet that “traffic” or “page views” or “likes” or […]

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Avoid this catastrophic social media mistake

Forgive my hyperbolic heading, but hopefully this article will be worth it. All the union digital campaigning talk these days is aboutĀ social media. But practical experience and lots of research from the non-profit sector and private sector shows old-fashioned email is still far more effective than social media in prompting members and supporters to action. […]

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Five ideas for your union’s blog

Recently I was asked to follow up on a year-old promise to write a blog post about unions’ digital content strategy. Back in 2012, I wrote two posts advocating that unions invest time and effort into creating blogsĀ and online content plans. The purpose of these union blogs was to “get their story out” and to […]

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Case study: using data to identify and develop activists

The Californian-based Alliance for Climate Education has a fantastic story about how it used its data to measure who amongst its supporters were turning into activists and leaders. I think it’s a really good example of how progressive non-profit organisations can use their CRM to achieve their mission (they’ve reached over 1 million students) and […]

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