online campaigns

Online Petitions – The New Activism Tool for Success?

This blog post is 8 years old. Please, when reading this, be mindful of its age.Earlier in November, I was interviewed by Jackie Hanafie from Probono Australia (a non-profit news site) about the increasing prominence of online petitions. The campaigning tactic of petitioning is as old as time, but with the increase of digital technologies, …

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Motivating your activists online

This blog post is 8 years old. Please, when reading this, be mindful of its age.Australia is experiencing record low levels of traditional political engagement, as evidenced by continuing low turn out at polling booths. Membership organisations have crashing levels of members, and even large activist organisations like Amnesty, Greenpeace and Get Up would be …

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Five mistakes unions make in effective communications copywriting

This blog post is 8 years old. Please, when reading this, be mindful of its age.I am a strong advocate of high-quality, professional communications for unions — which means getting professional writers and designers. This belief was the basis of my motivation to co-found Creative Unions. A lot of unions, particularly the smaller ones, think …

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