online engagement

How to get members to talk about your union on social media

This blog post is 6 years old. Please, when reading this, be mindful of its age.One of the regular questions I receive from unions is “how can I get members (or activists) to share our message on Facebook?” or “what will get members talking about the union on Facebook?” Sound familiar? Union organisers instinctively know that a …

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Five reasons your union should use Facebook Ads Power Editor

This blog post is 6 years old. Please, when reading this, be mindful of its age.More and more unions are using Facebook to advertise, but chances are if you’re boosting your posts or advertising on newsfeeds, you’re using the standard “Self Serve” Facebook ad manager. This is potentially a big mistake, and you could be …

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You can now advertise on Facebook only to your members

This blog post is 6 years old. Please, when reading this, be mindful of its age.An increasing number of unions are advertising on Facebook, either through the “traditional” sidebar ads or through promoted posts. Thanks to changes to Facebook’s newsfeed algorithm, more and more unions and progressive campaigning organisations are being forced to advertise to …

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Case study: using data to identify and develop activists

This blog post is 7 years old. Please, when reading this, be mindful of its age.The Californian-based Alliance for Climate Education has a fantastic story about how it used its data to measure who amongst its supporters were turning into activists and leaders. I think it’s a really good example of how progressive non-profit organisations …

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The “thank you” card: Campaign opportunities from resignations

This blog post is 7 years old. Please, when reading this, be mindful of its age.This weekend, two Federal Ministers, Chris Evans and Nicola Roxon, announced their resignation from politics. While pundits will write hundreds of column inches about the significance of these resignations and what it means for an election over seven months away, …

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