Alex White
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positioning
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positioning
One simple thing to supercharge your union’s comms
Turn your union members into advocates
Three ways to get the best out of your union’s communications
The secret to strong messaging for your union: focus
Five essential elements of strategy for unions to win
Day -4: Obama’s campaign strategy a lesson in discipline
Building political brand equity
Why the ALP should care about positioning
Trust and credibility is very important indeed
The ALP and The 22 Immutable Laws of Marketing (part 2)
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