Tag: positioning

Turn your union members into advocates

Every union organiser knows that the best person to recruit a new member isn’t the organiser but another member, a colleague. The most active, passionate members, who proudly encourage their work mates to join the union, often end up as delegates or shop-stewards. This word-of-mouth is not only the most effective way to encourage people […]

Read More

Three ways to get the best out of your union’s communications

On Sunday 26 May I will be giving a presentation at the Our Communities conference, Communities in Control, as part of their Marketing & Social Media bootcamp. I was asked to speak about six “brave ideas” for membership and advocacy. I thought I’d give my blog readers a taste of my presentation by focusing on […]

Read More

The secret to strong messaging for your union: focus

Because unions are democratic organisations, accountable to members and with a leadership elected by members, as organisations they face considerable challenges in messaging. Add to this the fact that many unions have a diverse membership covering distinct and structurally different industries. It’s no wonder that many¬†unions struggle to develop strong, consistent messaging. The key to […]

Read More

Five essential elements of strategy for unions to win

Unions around the world face very harsh organising and industrial environments in which to grow, thrive and stand up for the interests of their members. This point was made several times over the course of the two-day LabourStart International Solidarity Conference that I spoke at today. Because of the often exceptionally extreme factors that unions […]

Read More