An increasing number of unions are advertising on Facebook, either through the “traditional” sidebar ads or through promoted posts. Thanks to changes to Facebook’s newsfeed algorithm, more and more unions and progressive campaigning organisations are being forced to advertise to reach their fans and supporters. The targeting for those ads has always been somewhat mysterious; […]
Read MoreChances are, if you’ve been working in union communications, you’ve been asked at sometime to “make something go viral” by a colleague or superior. If you’re like me, you probably silently sighed to yourself. I’m a big advocate of social campaigning — that is, campaigns which integrate online and off-line action and emphasise the power […]
Read MoreMichael Roston at Nieman Journalism Lab has an excellent and interesting article about the New York Times’ social media desk. With over 5 million followers on Twitter, The New York Times has some very pertinent advice and hard lessons, many of which are relevant to unions and other progressive organisations. The reason I encourage you […]
Read MoreShould unions advertise online? This question came up while I was travelling in the USA. How can your union determine whether it’s worth spending the time and money running ads, whether Google pay-per-click ads or those annoying banner ads you see everywhere? (There’s also growing use by unions of social media ads, especially promoted posts.) Unions […]
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