What makes something go “viral”?
“If a tweet worked once, send it again” — and other social media lessons from The New York Times
Should your union advertise online?
Should “viral” be a goal for your union social campaign?
Why your union cannot afford to ignore Google+ any more
The one digital & social media metric your union should care about
Avoid this catastrophic social media mistake
Six mistakes for your union to avoid when using social media
Should unions invest (more) in mobile advertising?
The limits of social media (and why face-to-face and email are still king)
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