social media

The one digital & social media metric your union should care about

This blog post is 6 years old. Please, when reading this, be mindful of its age.Here’s a quick question: what is the most important number for your union’s Facebook page, Twitter account or website? Take a few moments to consider the answer before you read on. If my experiences with a number of unions and …

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Avoid this catastrophic social media mistake

This blog post is 6 years old. Please, when reading this, be mindful of its age.Forgive my hyperbolic heading, but hopefully this article will be worth it. All the union digital campaigning talk these days is about social media. But practical experience and lots of research from the non-profit sector and private sector shows old-fashioned email …

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Six mistakes for your union to avoid when using social media

This blog post is 6 years old. Please, when reading this, be mindful of its age.Social media campaigning is very popular with unions at the moment. A number of high profile, successful campaigns (both union and other civil society organisations) are driving this rise. On the whole, these campaigns are well-run, innovative, focused and (more …

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Should unions invest (more) in mobile advertising?

This blog post is 6 years old. Please, when reading this, be mindful of its age.Smart phones in Industrialised nations are becoming ubiquitous, not only when people are “on the go” but as secondary screens when viewing television or consuming other media (like the radio or reading newspapers). This multiscreen behaviour not only means that …

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The limits of social media (and why face-to-face and email are still king)

This blog post is 7 years old. Please, when reading this, be mindful of its age.Social media is a powerful tool for unions to communicate with their members and potential members, but it is no magic bullet and won’t automatically cause union messages to “go viral” or see a large upsurge in new members. With …

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