Tag: social media

Should “viral” be a goal for your union social campaign?

A few years ago, I remember regular requests for “viral” content for the union campaigns that my colleague and I ran. This was not only a mostly impossible task, but also misunderstands the utility of social media for unions. Very few worthwhile campaigns, videos or articles go “viral”. The job is so difficult that it […]

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Why your union cannot afford to ignore Google+ any more

I’ve long been scornful of Google+, but no longer. And your union cannot afford to ignore this much maligned social network either. Only a few unions are on Google+. Unions like the SEIU or peak bodies like the AFL-CIO are there, but even these are just empty shells that have not been updated in over […]

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The one digital & social media metric your union should care about

Here’s a quick question: what is the most important number for your union’s Facebook page, Twitter account or website? Take a few moments to consider the answer before you read on. If my experiences with a number of unions and non-profits is representative, I’m willing to bet that “traffic” or “page views” or “likes” or […]

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Avoid this catastrophic social media mistake

Forgive my hyperbolic heading, but hopefully this article will be worth it. All the union digital campaigning talk these days is about┬ásocial media. But practical experience and lots of research from the non-profit sector and private sector shows old-fashioned email is still far more effective than social media in prompting members and supporters to action. […]

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