social media

Six mistakes for your union to avoid when using social media

This blog post is 6 years old. Please, when reading this, be mindful of its age.Social media campaigning is very popular with unions at the moment. A number of high profile, successful campaigns (both union and other civil society organisations) are driving this rise. On the whole, these campaigns are well-run, innovative, focused and (more …

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Should unions invest (more) in mobile advertising?

This blog post is 7 years old. Please, when reading this, be mindful of its age.Smart phones in Industrialised nations are becoming ubiquitous, not only when people are “on the go” but as secondary screens when viewing television or consuming other media (like the radio or reading newspapers). This multiscreen behaviour not only means that …

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