social networks

What makes something go “viral”?

This blog post is 6 years old. Please, when reading this, be mindful of its age.Chances are, if you’ve been working in union communications, you’ve been asked at sometime to “make something go viral” by a colleague or superior. If you’re like me, you probably silently sighed to yourself. I’m a big advocate of social …

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Six mistakes for your union to avoid when using social media

This blog post is 6 years old. Please, when reading this, be mindful of its age.Social media campaigning is very popular with unions at the moment. A number of high profile, successful campaigns (both union and other civil society organisations) are driving this rise. On the whole, these campaigns are well-run, innovative, focused and (more …

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Social media infographic: how different age groups interact online

This blog post is 8 years old. Please, when reading this, be mindful of its age.I love this social media infographic. An important take away is that social media is not just used by “young people” anymore — in fact, older demographics are the fastest growing users of networks like Facebook. Use of social media …

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