Tag: social networks

What makes something go “viral”?

Chances are, if you’ve been working in union communications, you’ve been asked at sometime to “make something go viral” by a colleague or superior. If you’re like me, you probably silently sighed to yourself. I’m a big advocate of social campaigning — that is, campaigns which integrate online and off-line action and emphasise the power […]

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Six mistakes for your union to avoid when using social media

Social media campaigning is very popular with unions at the moment. A number of high profile, successful campaigns (both union and other civil society organisations) are driving this rise. On the whole, these campaigns are well-run, innovative, focused and (more or less) planned. Unfortunately, I’m also seeing some social media campaigns that are making some […]

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Social media infographic: how different age groups interact online

I love this social media infographic. An important take away is that social media is not just used by “young people” anymore — in fact, older demographics are the fastest growing users of networks like Facebook. Use of social media is now the biggest way that we spend time online, beating email, online gaming and […]

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Infographic: How people spend their time online

A few unions have contacted me recently about convincing their leaderships to engage with online campaigning and social media. This infographic is a useful tool for those unions and union communicators considering whether it’s worth it to invest in online campaigning, especially when it may seem unproven or niche. As this infographic shows: Over 30% […]

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