Tag: targeting

Five reasons your union should use Facebook Ads Power Editor

More and more unions are using Facebook to advertise, but chances are if you’re boosting your posts or advertising on newsfeeds, you’re using the standard “Self Serve” Facebook ad manager. This is potentially a big mistake, and you could be wasting time and money. I’ve long argued that social media and Facebook in particular is […]

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Three ways to get the best out of your union’s communications

On Sunday 26 May I will be giving a presentation at the Our Communities conference, Communities in Control, as part of their Marketing & Social Media bootcamp. I was asked to speak about six “brave ideas” for membership and advocacy. I thought I’d give my blog readers a taste of my presentation by focusing on […]

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The lessons for unions from Obama’s 2012 campaign

I had the great fortune to work for the Obama for America campaign for two and a half months in Massachusetts and New Hampshire. I believe there are many elements of his campaign that unions could learn from. Of course, the organising model that Obama adopted was based on Marshall Ganz and Saul Alinsky. Nevertheless, […]

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Five essential elements of strategy for unions to win

Unions around the world face very harsh organising and industrial environments in which to grow, thrive and stand up for the interests of their members. This point was made several times over the course of the two-day LabourStart International Solidarity Conference that I spoke at today. Because of the often exceptionally extreme factors that unions […]

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