Tag: Twitter

What makes something go “viral”?
March 25, 2014

Chances are, if you’ve been working in union communications, you’ve been asked at sometime to “make something go viral” by a colleague or superior. If you’re like me, you probably silently sighed to yourself. I’m a big advocate of social campaigning — that is, campaigns which integrate online and off-line action and emphasise the power […]

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“If a tweet worked once, send it again” — and other social media lessons from The New York Times
March 4, 2014

Michael Roston at Nieman Journalism Lab has an excellent and interesting article about the New York Times’ social media desk. With over 5 million followers on Twitter, The New York Times has some very pertinent advice and hard lessons, many of which are relevant to unions and other progressive organisations. The reason I encourage you […]

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How my blogging went in 2013
January 9, 2014

How has my blogging gone last year? Each year, around this time, I look back on the past twelve months to see how things are tracking compared to previous years. You can read my earlier posts from 2010, 2011 and 2012. Blog Below are two graphs. The first shows my monthly blog traffic for each […]

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Avoid this catastrophic social media mistake
October 24, 2013

Forgive my hyperbolic heading, but hopefully this article will be worth it. All the union digital campaigning talk these days is about social media. But practical experience and lots of research from the non-profit sector and private sector shows old-fashioned email is still far more effective than social media in prompting members and supporters to action. […]

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