This blog post is 6 years old. Please, when reading this, be mindful of its age.Chances are, if you’ve been working in union communications, you’ve been asked at sometime to “make something go viral” by a colleague or superior. If you’re like me, you probably silently sighed to yourself. I’m a big advocate of social …
This blog post is 6 years old. Please, when reading this, be mindful of its age.Michael Roston at Nieman Journalism Lab has an excellent and interesting article about the New York Times’ social media desk. With over 5 million followers on Twitter, The New York Times has some very pertinent advice and hard lessons, many …
This blog post is 6 years old. Please, when reading this, be mindful of its age.How has my blogging gone last year? Each year, around this time, I look back on the past twelve months to see how things are tracking compared to previous years. You can read my earlier posts from 2010, 2011 and …
This blog post is 6 years old. Please, when reading this, be mindful of its age.Forgive my hyperbolic heading, but hopefully this article will be worth it. All the union digital campaigning talk these days is about social media. But practical experience and lots of research from the non-profit sector and private sector shows old-fashioned email …
This blog post is 6 years old. Please, when reading this, be mindful of its age.Social media campaigning is very popular with unions at the moment. A number of high profile, successful campaigns (both union and other civil society organisations) are driving this rise. On the whole, these campaigns are well-run, innovative, focused and (more …
Six mistakes for your union to avoid when using social media Read More »