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“If a tweet worked once, send it again” — and other social media lessons from The New York Times

This blog post is 6 years old. Please, when reading this, be mindful of its age.Michael Roston at Nieman Journalism Lab has an excellent and interesting article about the New York Times’ social media desk. With over 5 million followers on Twitter, The New York Times has some very pertinent advice and hard lessons, many …

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How my blogging went in 2013

This blog post is 6 years old. Please, when reading this, be mindful of its age.How has my blogging gone last year? Each year, around this time, I look back on the past twelve months to see how things are tracking compared to previous years. You can read my earlier posts from 2010, 2011 and …

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Avoid this catastrophic social media mistake

This blog post is 6 years old. Please, when reading this, be mindful of its age.Forgive my hyperbolic heading, but hopefully this article will be worth it. All the union digital campaigning talk these days is about social media. But practical experience and lots of research from the non-profit sector and private sector shows old-fashioned email …

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Six mistakes for your union to avoid when using social media

This blog post is 6 years old. Please, when reading this, be mindful of its age.Social media campaigning is very popular with unions at the moment. A number of high profile, successful campaigns (both union and other civil society organisations) are driving this rise. On the whole, these campaigns are well-run, innovative, focused and (more …

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