Tag: union branding

Myths and misperceptions about marketing for unions

Marketing is still widely disparaged as a term in the union movement, and progressive organisations generally. Partly this is a skepticism born from shows like Mad Men and The Pitch, and partly it is a misunderstanding drawn from the popular perception that marketing is just opinion polling, focus groups and TV advertising. Despite this, every […]

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Defining your union’s promise and standing for something

If the conversations that I’m having at the moment are any judge, many unions and progressive organisations are looking closely at their communications and narrative. In countries or states with hostile conservative governments, like Australia or Canada, this is especially pressing. The key to nailing your narrative and developing a strategic communications plan is simple: […]

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