union campaigning

Best practice digital campaigning

What is best practice online campaigning (and why is it so difficult)?

This blog post is 6 years old. Please, when reading this, be mindful of its age.A week ago, The Guardian’s Global Development Professionals Network held a live-chat with a panel of global digital campaigners to talk about “best practice”. On the panel included campaigners from highly regarded outfits like Avaaz, Change.org and Kony 2012 creators …

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How to get members to talk about your union on social media

This blog post is 6 years old. Please, when reading this, be mindful of its age.One of the regular questions I receive from unions is “how can I get members (or activists) to share our message on Facebook?” or “what will get members talking about the union on Facebook?” Sound familiar? Union organisers instinctively know that a …

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Should your union measure a Net Promoter Score?

This blog post is 6 years old. Please, when reading this, be mindful of its age.Your union’s motivated and committed supporters — your activists, delegates and workplace leaders — are amongst your most important members. Most union leaders and organisers know anecdotally who these committed supporters are, but does your union have a systematic way …

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Wear your politics on your shirt

This blog post is 6 years old. Please, when reading this, be mindful of its age.T-shirts are a lot cooler and more useful for your union campaigns than you’d think. You’d think unions would know this, by the numbers of free ones they give away. But only a few unions really use t-shirts as a …

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