Tag: union campaigning

What is best practice online campaigning (and why is it so difficult)?

A week ago, The Guardian’s Global Development Professionals Network held a live-chat with a panel of global digital campaigners to talk about “best practice”. On the panel included campaigners from highly regarded outfits like Avaaz, Change.org and Kony 2012 creators Invisible Children. The entire article is worth reading, as it covers from pretty essential “dos […]

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How to get members to talk about your union on social media

One of the regular¬†questions I¬†receive from unions is “how can I get members (or activists) to share our message on Facebook?” or “what will get members talking about the union on Facebook?” Sound familiar? Union organisers instinctively know that a positive “union experience” can be a powerful trigger to encourage word of mouth recommendations from […]

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Prankvertisements were the viral trend of 2013, and for a while, it seemed like every week a new company was pranking their customers in order to sell stuff. These were effective videos as entertainment (whether they helped sell anything is debatable) because people love the dramatic irony and surprise of a prank — the sense […]

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Should your union measure a Net Promoter Score?

Your union’s motivated and committed supporters — your activists, delegates and workplace leaders — are amongst your most important members. Most union leaders and organisers know anecdotally who these committed supporters are, but does your union have a systematic way to measure the levels of commitment and motivation amongst your members? I’ve written previously about […]

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