Tag: union communications

Using evidence-based science for effective communications

Many people in unions and progressive politics talk about “framing” — made famous by George Lakoff’s Don’t Think of an Elephant — but it’s difficult to see what that means in practice. Effective communication is made even more challenging by the broad left’s obsession with “rationality” and fact-based arguments. I’ve previously written that progressives should give […]

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Myths and misperceptions about marketing for unions

Marketing is still widely disparaged as a term in the union movement, and progressive organisations generally. Partly this is a skepticism born from shows like Mad Men and The Pitch, and partly it is a misunderstanding drawn from the popular perception that marketing is just opinion polling, focus groups and TV advertising. Despite this, every […]

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Defining your union’s promise and standing for something

If the conversations that I’m having at the moment are any judge, many unions and progressive organisations are looking closely at their communications and narrative. In countries or states with hostile conservative governments, like Australia or Canada, this is especially pressing. The key to nailing your narrative and developing a strategic communications plan is simple: […]

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How to get members to talk about your union on social media

One of the regular questions I receive from unions is “how can I get members (or activists) to share our message on Facebook?” or “what will get members talking about the union on Facebook?” Sound familiar? Union organisers instinctively know that a positive “union experience” can be a powerful trigger to encourage word of mouth recommendations from […]

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