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Five union websites worth getting inspired by in 2020

There’s always a union somewhere that’s redeveloping its website, or creating a campaign-specific website, and it’s been a long time since I last pulled together a list of well-designed union sites. It’s fair to say that since 2013, union design standards have significantly improved, driven largely by Vic Trades Hall and the ACTU — both …

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map of Europe with boardgame figures

Battlelines

Effective campaign and political communications is not about unity. It’s about division. This is something Tony Abbott knew very well. It’s something that Scott Morrison knows very well. Choosing your dividing lines, your battlelines, is the art of winning. The military has a lot to say about picking battle-lines — whole books of strategy. (As …

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Cognitive biases and effective communications

Using evidence-based science for effective communications

This blog post is 6 years old. Please, when reading this, be mindful of its age.Many people in unions and progressive politics talk about “framing” — made famous by George Lakoff’s Don’t Think of an Elephant — but it’s difficult to see what that means in practice. Effective communication is made even more challenging by the …

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Defining your union’s promise and standing for something

This blog post is 6 years old. Please, when reading this, be mindful of its age.If the conversations that I’m having at the moment are any judge, many unions and progressive organisations are looking closely at their communications and narrative. In countries or states with hostile conservative governments, like Australia or Canada, this is especially …

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