This blog post is 6 years old. Please, when reading this, be mindful of its age.One of the regular questions I receive from unions is “how can I get members (or activists) to share our message on Facebook?” or “what will get members talking about the union on Facebook?” Sound familiar? Union organisers instinctively know that a …
How to get members to talk about your union on social media Read More »
This blog post is 6 years old. Please, when reading this, be mindful of its age.Social media campaigning is very popular with unions at the moment. A number of high profile, successful campaigns (both union and other civil society organisations) are driving this rise. On the whole, these campaigns are well-run, innovative, focused and (more …
Six mistakes for your union to avoid when using social media Read More »
This blog post is 6 years old. Please, when reading this, be mindful of its age.Recently I was asked to follow up on a year-old promise to write a blog post about unions’ digital content strategy. Back in 2012, I wrote two posts advocating that unions invest time and effort into creating blogs and online content …
This blog post is 7 years old. Please, when reading this, be mindful of its age.I’ve spoken with scores of unions around Australia and internationally about effective communications and campaigns. What I constantly hear is that it is rare for unions to have a communications plan. There are lots of reasons for this, ranging from …
This blog post is 7 years old. Please, when reading this, be mindful of its age.Last year, there was an interesting story on Lateline about unions and young people, following the ACTU’s Congress. The story reported that union membership amongst young people was low, and that unions were looking at new ways to engage young …
Five ideas for union recruitment of young people Read More »