union communications

How to get members to talk about your union on social media

This blog post is 6 years old. Please, when reading this, be mindful of its age.One of the regular questions I receive from unions is “how can I get members (or activists) to share our message on Facebook?” or “what will get members talking about the union on Facebook?” Sound familiar? Union organisers instinctively know that a …

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Six mistakes for your union to avoid when using social media

This blog post is 6 years old. Please, when reading this, be mindful of its age.Social media campaigning is very popular with unions at the moment. A number of high profile, successful campaigns (both union and other civil society organisations) are driving this rise. On the whole, these campaigns are well-run, innovative, focused and (more …

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Five ideas for your union’s blog

This blog post is 6 years old. Please, when reading this, be mindful of its age.Recently I was asked to follow up on a year-old promise to write a blog post about unions’ digital content strategy. Back in 2012, I wrote two posts advocating that unions invest time and effort into creating blogs and online content …

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