Tag: union leadership

Does your union leadership “get” digital?

Research¬†undertaken in 2012 by pro-union academic Panos¬†Panagiotopoulos found that globally, unions are increasingly viewing digital tools as essential to improving communications and member engagement. Over 61% of unions said that digital was considered a “priority” given budget and time constraints. Since then, it’s clear that the capabilities and benefits of digital tools (including web, email, […]

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Should your union measure a Net Promoter Score?

Your union’s motivated and committed supporters — your activists, delegates and workplace leaders — are amongst your most important members. Most union leaders and organisers know anecdotally who these committed supporters are, but does your union have a systematic way to measure the levels of commitment and motivation amongst your members? I’ve written previously about […]

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Is this the future of unions?

There is a tide starting to rise in the world of progressive activism, and unions in Australia and globally may get caught in it. The tide is comprised of decentralised, leaderless, temporary movements, empowered by online organising platforms like MoveOn, Change.org, Avaaz, Twitter and Facebook. These platforms have given everyday people unprecedented power to come […]

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How to identify your motivated supporters

You’re a campaigner, or organiser. You know intuitively that some of your members or supporters are more active than others. They encourage other people to get involved, join, volunteer or sign up. They’re enthusiastic, loyal advocates of your organisation or union and sing your praises to their colleagues, friends and family. They’re promoters. Here’s the […]

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