union management

Member retention is a long road

Member recruitment or retention: what’s more important?

Without recruiting members, you don’t have a union. Without retaining existing members, you don’t have a union for very long. Here’s the challenge: signing up new members is easier to understand and to act upon. It’s easy for the union leadership (and in fact, anyone) to see the direct link between organisers visiting a workplace, …

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Digital leadership for unions

Does your union leadership “get” digital?

This blog post is 6 years old. Please, when reading this, be mindful of its age.Research undertaken in 2012 by pro-union academic Panos Panagiotopoulos found that globally, unions are increasingly viewing digital tools as essential to improving communications and member engagement. Over 61% of unions said that digital was considered a “priority” given budget and time constraints. …

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Should your union measure a Net Promoter Score?

This blog post is 6 years old. Please, when reading this, be mindful of its age.Your union’s motivated and committed supporters — your activists, delegates and workplace leaders — are amongst your most important members. Most union leaders and organisers know anecdotally who these committed supporters are, but does your union have a systematic way …

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Are Facebook likes a vanity metric?

This blog post is 7 years old. Please, when reading this, be mindful of its age.If you think pageviews, unique visitors, registered members, conversion rates, email-newsletter open rates, number of Twitter followers, or Facebook likes are important by themselves, you’re wrong. Vanity metrics are ones that look good, but fail the “so what?” test. For …

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