Tag: unions

Does your union leadership “get” digital?

Research¬†undertaken in 2012 by pro-union academic Panos¬†Panagiotopoulos found that globally, unions are increasingly viewing digital tools as essential to improving communications and member engagement. Over 61% of unions said that digital was considered a “priority” given budget and time constraints. Since then, it’s clear that the capabilities and benefits of digital tools (including web, email, […]

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Should your union measure a Net Promoter Score?

Your union’s motivated and committed supporters — your activists, delegates and workplace leaders — are amongst your most important members. Most union leaders and organisers know anecdotally who these committed supporters are, but does your union have a systematic way to measure the levels of commitment and motivation amongst your members? I’ve written previously about […]

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Abbott’s corporate-change plans for Australia

Tony Abbott and his gang of extremist conservative ministers have wasted little time unpicking the century-old social compact in Australia. They’re targeting education, health care, penalty rates, our international obligations, antagonising our neighbours, trashing our natural heritage and violating long-standing Cabinet conventions. But the Abbott Gang’s actions are not random. They’re part of a well-established […]

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Campaigners must mobilise their committed supporters

Mobilising and motivating your committed supporters is the key to winning campaigns. The upcoming Federal Election is focusing minds amongst unions and campaigning NGOs. The reality of an Abbott Government looks like an increasingly likely risk. Many hard-fought gains across a number of policy areas could be wiped out. The seductive trap for campaigners in […]

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