Tag: viral content

Prankvertisements were the viral trend of 2013, and for a while, it seemed like every week a new company was pranking their customers in order to sell stuff. These were effective videos as entertainment (whether they helped sell anything is debatable) because people love the dramatic irony and surprise of a prank — the sense […]

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What makes something go “viral”?

Chances are, if you’ve been working in union communications, you’ve been asked at sometime to “make something go viral” by a colleague or superior. If you’re like me, you probably silently sighed to yourself. I’m a big advocate of social campaigning — that is, campaigns which integrate online and off-line action and emphasise the power […]

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I’m just heading into the second day of the New Media Summit. Today I’ll just be updating with occasional thoughts rather than trying to live blog. After the basics were covered yesterday, today looks at video, viral and otherwise. I’ll update with any insights that come my way. UPDATE 9:30 Dan Ilic from Hungry Beast. […]

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