Calls to action should be the life-blood of your union’s campaign website (and indeed, your main union website). Whether you want the visitor to join your union, send an email, donate to a strike fund or subscribe to your union newsletter, your website should be geared around encouraging visitors to your site to do something. [...]
How many times have you visited a website looking for something, like contact details, an email address or phone number, or some specific information – only to spend time looking fruitlessly for it? Usability tests and web analytics suggest that most people spend no more than ten seconds looking for they thing they came for, [...]
It is a bad idea for your union campaign to use a free website service like Blogspot, WordPress or Typepad, for four reasons. Unfortunately, I see a lot of union campaign websites using WordPress.com or Blogspot.com websites for small campaigns (and not just unions, but other non-profits, like environment groups). Firstly, the website doesn’t belong [...]
I see a lot of union campaign websites. Some are good, some are not so good. One of the things I consistently hear is concern about the cost, the difficulty and the time. This article is about how to simply, quickly and cheaply set up a website for your campaign. There are lots of resources [...]
Online advertising is essential for union and political campaigns – especially as they heat up or get closer to important milestones (e.g. calling of the election, a vote in parliament, a strike or election day itself). A case in point is the graph above. It shows the search traffic for 2010 – the number of [...]
I’ve only peripherally followed the Wikileaks story, mostly through the nightly reports on the ABC or SBS news, or on News Radio in the mornings. I haven’t read The Age articles about the leaked diplomatic cables, although I’ve read the headlines, and a few blog articles here and there. I’ve seen, for example, Naomi Klein [...]
Hopefully your family doesn’t have a climate denialist uncle or relative, but if it does, and you’re stuck sitting next to him (or her, if she’s an aunt) at Xmas Lunch, here’s some excellent graphs that you can use to help debunk his (or her) climate denialism (courtesy of NASA). There are some other really [...]
One of the premier climate change policy blogs, Climate Progress, has gotten ahold of a leaked email from Fox News boss Bill Sammon, which appears to direct staff to report that climate science has been “called into question” by its critics. Climate Progress reports: This morning, MediaMatters released the bombshell e-mail “sent by Fox News [...]
The Grattan Institute has released a report that confirms that costs to reduce pollution, especially carbon pollution, are cheaper than governments anticipate. The report examined six market-based pollution reduction schemes, including the NSW Greenhouse Gas Abatement Scheme, the EU carbon trading scheme and the US sulphur trading scheme. In each case the outcomes diverged significantly [...]
As membership based organisations, unions regularly send emails to their members. Most members accept – and even expect – regular email updates from their union. Despite this, unions should still respect the principles of good email etiquette when it comes to unsubscribing and permission-based sending. This is especially the case when your union is running [...]
Although email has been around for decades, it is still the cutting edge of campaigning and communication. Even in the age of social media, Twitter, Facebook, and iphone apps, email is by far the most used way that people use to send information – more than 94% of adults send or receive emails regularly, higher [...]
Campaign websites are different to most union websites. They have a specific, narrow purpose, which is to immediately inform the visitor to the site about the main issues of the campaign and then spur them to take an action. Complexity comes when you break down what campaign action you want visitors to take – for [...]
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