Everything your union needs to get a winning online campaign started
This introduction is a resource for small to medium sized online union campaigns, run by one or two people who may not be experts in online campaigning.
This guide may also be read by a union leader who wants to get an overview of digital campaigning and contemporary best practice, but who will not necessarily be running the campaign.
Introduction to Online Campaigning for Unions
1 file(s) 1 MB
Introduction to Online Campaigning for Unions
1 file(s) 1 MB
What’s inside?
Online campaigning principles
- Taking online support to the real world
- Developing your strategy
Digital campaign technology
- How to select your campaign tools
- Social media best-practices
Campaign optimisation
- Getting started with A/B testing
- Setting up your analytics
Email campaigning
- Selecting your email service provider
- Campaign marketing automation
More online campaigning resources
Just how big a deal is Facebook advertising?
This blog post is 1 year old. Please, when reading this, be mindful of its age.Are you on Facebook? If you are, you’re one of…
Activism or “Slacktivism”? Are we a nation of online slackers?
This blog post is 6 years old. Please, when reading this, be mindful of its age.Sunday Style had a feature article by freelance journalist Sarah…
Does your union leadership “get” digital?
This blog post is 6 years old. Please, when reading this, be mindful of its age.Research undertaken in 2012 by pro-union academic Panos Panagiotopoulos found that globally,…
What is best practice online campaigning (and why is it so difficult)?
This blog post is 6 years old. Please, when reading this, be mindful of its age.A week ago, The Guardian’s Global Development Professionals Network held…
You can now advertise on Facebook only to your members
This blog post is 6 years old. Please, when reading this, be mindful of its age.An increasing number of unions are advertising on Facebook, either…
The one digital & social media metric your union should care about
This blog post is 7 years old. Please, when reading this, be mindful of its age.Here’s a quick question: what is the most important number…