Tag Archives | Campaigning
Blog Action Day

Blog Action Day

Today (15 October) is Blog Action Day – a day when bloggers from around the world commit to promoting a single cause (climate change this year) and thus raise awareness of that cause. Climate change is, simply, the greatest ethical, political and policy problem of our age. Climate change is something that is close to [...]

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We need to Save the VCA

We need to Save the VCA

The University of Melbourne’s corporate PR department has gone into over drive recently, after their proposed changes to the Victorian College of the Arts blew up in their faces. Their latest tactic, after locking down media appearances by gaff-a-tron Sharman Pretty (VCA Dean), has been to misdirect and confuse. For example, rather than addressing the [...]

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Three more Twitter tips for trade unions

As Twitter has grown larger and faster, more and more unions are starting Twitter accounts. On the one hand, this is a good sign. Unions should exploit social media and tools such as Twitter. On the other hand, many unions are not following the basic rules of social media, or are not following Twitter etiquette. [...]

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A creative manifesto

Every good cause has a manifesto these days. Here’s the Creative Unions manifesto – the new social venture started by Atosha and myself to promote powerful union design and communications. Check it out. Let us know what you think. Send us a tweet @creativeunions or visit our Creative Unions Facebook page.

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Six effective print communications tips for union campaigns

Unions have little hesitation in spending thousands of dollars, in some cases tens of thousands of dollars, on printed communications – leaflets, posters, newsletters, fact-sheets, stickers and so on. At the start of a campaign, the first thing many union officials think is: “we need an A4 leaflet and a poster for this campaign”. Unfortunately, [...]

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Seven ways for unions to use Twitter

Twitter is definitely one of the new cool things on the Internet – the epitome of “Web 2.0″. Unions have traditionally been slow in their uptake of new technology. A quick survey of many union websites show that they are seriously out of date (technology wise, if not their content). Many union leaders and officials [...]

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Online social activism and Twitter

A large part of my job is online communications: blogs, social networking, and new fads like Twitter. A big challenge is how to use these tools in a meaningful way to support the campaigning and organising activities of the union. How can we engage our members and supporters using the social networking tools they are [...]

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QLD Liberal National Party plagiarise

Unfortunately, the main stream media, and even large blogs following the Queensland Election have not covered this scandal. The LNP – the merged Liberal and National Parties in Queensland – have been caught out in a revolting deception and plagiarism case. As you can see, the LNP has copied wholesale the ACTU’s Your Rights At [...]

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Joe Trippi on Online Campaigning

Joe Trippi is widely regarded as the “inventor of online campaigning”. As campaign manager for Howard Dean, and author of “The Revolution Will Not Be Televised“, he is visiting Australia and was at Melbourne University tonight. His talk, about the importance of social networks and interactive campaignings, especially during US Presidential elections, focused on the [...]

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Republicans eat their own

Republican Vice Presidential candidate Sarah Palin typifies the hard-right conservative group in the GOP that would rather eat their own than work towards defeating a common foe. From CNN: At a boisterous Sarah Palin rally in Polk City, Florida on Saturday afternoon, one name was surprisingly absent from the campaign decor John McCain’s. Looking around [...]

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Negative campaiging works

Negative campaigning works. Negative ads are also generally are more ‘honest’ than positive ads – they generally reference their sources. They are more likely to energise supporters into taking action – even Obama’s campaigning to potential volunteers use the scare-tactics of Rove, Cheney, Bush and ‘more of the same’. It especially works when you are [...]

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Turn-out-the-vote: the final hours

After all the half hour ads, direct mail and phone calls, US elections boil down to getting out the vote. Obama has been able to spend enormous amounts of money on his “ground war” (as compared to the “air war” of television ads). Obama offices outnumber McCain offices in battleground states by as much as [...]

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