Tag Archives: communications

Fluency, fonts and union design

Have you heard of the concept of fluency? Simply put (and for the purpose of this blog post), fluency is the “ease with which people process information”. Fluency affects a wide array of judgements people make about almost everything, and can influence our confidence in things, concepts, people or organisations. It turns out that a [...]

Five reasons why unions should care about email

Although email has been around for decades, it is still the cutting edge of campaigning and communication. Even in the age of social media, Twitter, Facebook, and iphone apps, email is by far the most used way that people use to send information – more than 94% of adults send or receive emails regularly, higher [...]