Communicator | Online Strategist | Considered Opinions
In Australia, around 2 million working people are members of a union. Across the world, tens of millions more have joined their union. With the myriad public campaigns, collective bargaining, and workplace activity that unions engage in competing for attention from workers and the community, it is essential that unions effectively community and market their [...]
Have you heard of the concept of fluency? Simply put (and for the purpose of this blog post), fluency is the “ease with which people process information”. Fluency affects a wide array of judgements people make about almost everything, and can influence our confidence in things, concepts, people or organisations. It turns out that a [...]
Tip: if you looked at the photo on this article before starting to read the text, then you’re like 90% of voters. If you’re not sure why this matters, you’re like most political commentators and pundits. There is a large amount of research about how voters (and readers in general) consume media. But, by and [...]
Although email has been around for decades, it is still the cutting edge of campaigning and communication. Even in the age of social media, Twitter, Facebook, and iphone apps, email is by far the most used way that people use to send information – more than 94% of adults send or receive emails regularly, higher [...]
Email is an excellent way to easily and cheaply communicate with your members. A good union email should always include some kind of call to action – an “ask” for the recipient to do something, whether forwarding the email, visiting a website, donating money or registering an event. The best thing is that most union [...]
UK Labour media master Alastair Campbell has an excellent post on his blog today about how the Tories consistently fail on strategy, even if they excel on tactics. He basically makes the point that even though the media is on their side, and they are able to get their line in the paper each day, [...]
Most political candidates are on Twitter and Facebook – using these social media tools to reach out to younger voters, and instantly communicate with supporters, the public and the media. I’ve written previously about how political candidates can use social networking tools like Twitter and Facebook, Google Apps and how campaigns have made use of [...]
The #NoCleanFeed movement is not an organised campaign, but rather a loose connection of disparate groups including ISPs and civil liberties organisations. For a while, I’ve been arguing that the #NoCleanFeed campaign should drop the focus on censorship: I suggest avoiding commenting on the refused classification – most Australians aren’t going to be sympathetic to [...]
The #Nocleanfeed (aka, #OpenInternet) movement won’t succeed in blocking the Australian Government’s filter because its leadership are captured by the dead-end Democrats and fringe libertarians with little political campaigning experience. This capture means that unfortunately the movement is receiving ill-informed political counsel from serial Democrat losers like elitist apparent drug-taker Kathryn Crosby (links to screenshots [...]
In my line of work, I hear a lot of opinion expressed as fact. A common one is that “union members don’t want our communications to look too corporate”, or “our members want a lot of detail, not a short summary”, or “our slogan should be ‘screw the boss’ or something like that”. You get [...]
Subscribe to updates from my blog or follow me on Twitter.
© 2012 Alex White. All Rights Reserved.
Powered by WordPress. Designed by 
Recent Comments