I am Alex White, a progressive campaign strategist, writer, social marketer and policy activist.
I was asked over the weekend to comment on the use of social media by Qantas, who on Saturday announced that they would lock out their workforce and ground their entire fleet. It is now clear that this was an attempt by CEO Alan Joyce and Chairman Leigh Clifford to bully their workforce during collective [...]
Have you heard of the concept of fluency? Simply put (and for the purpose of this blog post), fluency is the “ease with which people process information”. Fluency affects a wide array of judgements people make about almost everything, and can influence our confidence in things, concepts, people or organisations. It turns out that a [...]
Tip: if you looked at the photo on this article before starting to read the text, then you’re like 90% of voters. If you’re not sure why this matters, you’re like most political commentators and pundits. There is a large amount of research about how voters (and readers in general) consume media. But, by and [...]
These are my notes for the Skype presentation that I gave this evening to the UNI Global Union Communicator Conference. I was asked to talk about “top social media tips for unions”. Top Social Media Tips for Unions Basis of my views are the Creative Unions manifesto. For too long, unions have been slow in [...]
Although email has been around for decades, it is still the cutting edge of campaigning and communication. Even in the age of social media, Twitter, Facebook, and iphone apps, email is by far the most used way that people use to send information – more than 94% of adults send or receive emails regularly, higher [...]