I am Alex White, a progressive campaign strategist, writer, social marketer and policy activist.
There is a growing sense in the final days of the election campaign that Team Obama will narrowly win a second term for the President. When he does win, it will be because of the sharp, disciplined strategy that has successfully steered the campaign through treacherous shoals and rough waters. The brilliant thing about the [...]
When Barack Obama wins this election, it will be despite a sluggish economy, over 8 percent unemployment and unprecedented conservative spending by Super PACs — and because of his campaign’s field operation. Underpinning that field campaign is a vast corps of community volunteers and leaders Today I organised a community campaign briefing in Charlestown in [...]
With only 44 days until the election, pundits in the USA are baffled by the lack of inroads made by the daisy-chain bombing of conservative advertising by the Republican Super PACs. Republican super PACs are about to face a potentially existential test of their reach and impact as the 2012 election cycle comes to a [...]
At the start of September, I’ll be embarking on a two month journey to campaign for Barack Obama as an Organising Fellow based in Boston. There’s no doubt that supporting Obama’s re-election is the right thing to do. Despite the many failings of the Obama administration (as Maurice Blackburn lawyer Lizzie O’Shea pointed out to [...]
There’s no doubt that Obama’s online and grassroots campaigning infrastructure is second to none, but what can the rest of us without hundreds of millions in funding do to learn from his campaign achievements? Over at the “Web Profits” site, Alex Cleanthous has gone through “10 Lessons from Barack Obama’s Online Marketing Strategy“. This detailed [...]