Communicator | Online Strategist | Considered Opinions
UK Labour has unleashed their latest salvo against the Tories, in the form of a poster criticising David Cameron for wanting to turn Britain into an international minnow. It’s interesting to see that the UK election is fought out in large part through creative design used to easily explain complicated issues and policy. What is [...]
The Liberal Party in Australia has launched its new website, on the heels of Labor’s new “Labor Connect” site. I’ve written before about how previous Liberal leaders have mimicked a lot of the style of UK Tory leader David Cameron (Turnbull especially), but I haven’t commented on how much of the presentation of the Liberals [...]
In my line of work, I hear a lot of opinion expressed as fact. A common one is that “union members don’t want our communications to look too corporate”, or “our members want a lot of detail, not a short summary”, or “our slogan should be ‘screw the boss’ or something like that”. You get [...]
Very happy today to discover that Sub Rosa Magazine has been showcased at Woothemes. I’m an enormous fan of Woothemes, and as I’ve said elsewhere, I not only think their theme designs are great, but their support service is awesome and as is the easy theme upgrades. I had a great time customising the Wootheme [...]
Unions have little hesitation in spending thousands of dollars, in some cases tens of thousands of dollars, on printed communications – leaflets, posters, newsletters, fact-sheets, stickers and so on. At the start of a campaign, the first thing many union officials think is: “we need an A4 leaflet and a poster for this campaign”. Unfortunately, [...]
After all the half hour ads, direct mail and phone calls, US elections boil down to getting out the vote. Obama has been able to spend enormous amounts of money on his “ground war” (as compared to the “air war” of television ads). Obama offices outnumber McCain offices in battleground states by as much as [...]
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