Communicator | Online Strategist | Considered Opinions
We’re only a few days into the election campaign and I must confess that I’ve had discussions about the quality of the parties’ election campaign. The amateur-hour ads of the Liberals contrasts nicely with the recycled “make Melbourne history” Greens message (drowning out other candidates). Meanwhile, Labor HQ has decided inexplicably to make John Brumby [...]
The Greens political party loves to say that they support genuine action on climate change, but unfortunately the reality is that they are a policy-free zone. Labor has recently come out with its Climate Change White Paper. This plan has the potential to see massive cuts to Victoria’s carbon pollution – 20% by 2020. Victorian [...]
Everyone refers to the Obama campaign as benchmarks for so much in political campaigning, so forgive me while I do the same. Below is a video from the99percent, a think-tank in the US that has a series of talks, lectures or seminars that they video and put on the web. There’s a lot of really [...]
With negotiations between the Conservative Party and the Liberal Democrats taking place as I write, it’s worth considering why the Tories are in this invidious position. A few months ago, David Cameron and his coterie were riding high in the polls, with expectations high that Labour would be smashed at the ballot box. The rout [...]
TechPresident and CNN International are posing the question whether this UK election is the first “social media” election. Certainly both Labour and the Tories have made extensive use of the Internet, including iphone apps, and innovative web apps. We’ve seen Twitter and Facebook used extensively, and David Cameron was widely reported in the election commentary [...]
Tony Abbott has developed more policy on the run while running off his mouth as a speech in front of a bunch of wealthy West Australian industrialists. “There has got to be a system which encourages people to take up work where that work is available and certainly the idea of having people on the [...]
Following a fortnight of uncertainty after the 2010 Tasmanian election, the Greens Party led by former advertising guru Nick McKim, have flexed their muscles to effectively appoint the ALP as minority governing party. This act by the Greens Party came after both major parties refused to negotiate with the Greens, and made this a part [...]
UK Labour media master Alastair Campbell has an excellent post on his blog today about how the Tories consistently fail on strategy, even if they excel on tactics. He basically makes the point that even though the media is on their side, and they are able to get their line in the paper each day, [...]
Karl Rove was responsible for George Bush’s election win over Al Gore in 2000, and denies being involved in the Swift Boating of John Kerry in 2004. His reputation as a political strategist without equal is deserved, as he invented the micro-targeting and individualisation of campaign communications with direct mail. With the Tea Party movement [...]
Most political candidates are on Twitter and Facebook – using these social media tools to reach out to younger voters, and instantly communicate with supporters, the public and the media. I’ve written previously about how political candidates can use social networking tools like Twitter and Facebook, Google Apps and how campaigns have made use of [...]
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