This is the website of Alex White, in Melbourne Australia, a campaigns and communications professional working in the trade union movement.

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Tag Archives: email
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Campaign Monitor has a world-class blog and e-newsletter

by admin on 30. Apr, 2010 in Blog, Technology

I just got a copy of the latest Campaign Monitor e-newsletter and was so impressed that I thought I’d comment on it, and some of the items that I think are worth checking out. Campaign Monitor are an email service provider – that is, they let you manage email campaigns to subscribers and provide analytics. [...]

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Five effective political lobbying tools for unions

by admin on 21. Mar, 2010 in Blog, Campaigning

Unions and union members are the largest voluntary associations in Australia, representing millions of workers in tens of thousands of work places. Legislation can have a profound impact on the rights and entitlements of working people, such as changes to occupational health and safety, tax, industrial relations, and trade and industry policy. It is therefore [...]

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Seven online campaigning activities you should already be doing

by admin on 01. Feb, 2010 in Blog, Campaigning, Elections, Technology

In Australia, most elections take place during the normal, general election period. The accepted wisdom is that local campaigns make up, at most, 3 percent of a candidate’s primary vote. The rest comes from the central campaign from party head office: television ads, the leader’s personal appeal, the party’s policies and so on. There are [...]

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Use your union’s Facebook page to build your email list

by admin on 28. Jan, 2010 in Blog, Campaigning, Technology

Facebook is a tremendous communications tool for unions – especially white-collar unions – and with only a small amount of technical know-how, it can also be super-charged for organising and campaigning. If you haven’t already, check my earlier articles about unions using Facebook: Best practice use of Facebook for unions and Using Facebook as an [...]

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Email is the “killer app” for online campaigning

by admin on 22. Jan, 2010 in Blog, Campaigning, Technology

The Massachusetts election has blown open the mainstream media’s infatuation with social networking tools, with headlines like “the iphone app that killed Coakley“. On the techblogs, there is also detailed examination of new tools that aided the winning Mass. Senate candidate Scott Brown. I am hardly immune to the temptation of writing about the exiting [...]

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Microblogging: Jumping on the bandwagon

by admin on 12. Jan, 2010 in Blog, Campaigning

A lot of people are starting to talk about microblogging – a short form of blogging. The most successful and well-known microblogging platform is, of course, Twitter. However, there are several others, such as Tumblr, Pownce and Posterous. Microblogging is a kind of social networking, as it focuses on sharing, networking and communities. Eric Lee [...]

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The art of writing better union emails

The art of writing better union emails

by admin on 11. Sep, 2009 in Blog, Campaigning

Most unions regularly use emails to communicate with members. This can be responding to emails sent by members, or as email bulletins and newsletters. Many unions do not, however, follow some of the basic email etiquette rules, and often make simple mistakes. Writing effective emails, whether it is a reply to a concerned member, or [...]

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