Tag Archives | email
Email subscriber growth in 2011

End of Year blogging and tweeting: how I went in 2011

Last year I wrote a post about how I’d gone with my blogging and tweeting. Given that I’ve been blogging here since 2008 and elsewhere since 2004, I thought I’d share a few insights as someone who operates a very, very niche blog about union campaigning and politics. Blog This graph shows monthly readership (each [...]

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Writing compelling stories for your union emails

I’ve mentioned before the fantastic e-news “Tip of the Day” from the New Organizing Institute. Recently, they sent one out that I thought was worth sharing: how to harness the power of stories effectively for your emails. (Here’s the weblink to the NOI’s email.) The email highlights a report by M+R Labs about the art [...]

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Harnessing your email list for change: great advice from Movements.org

Susannah Vila (@susannahvila) from Movement.org has some fantastic advice on how to gain success in using email to for social good. The advice is written for progressive organisations of all kinds – and unions can certainly use the guidelines from Vila. Collecting email addresses and using them to mobilize your supporters is one of the [...]

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Three tips to get more people liking your union’s Facebook page

The whole point of a Facebook page is to get traffic to it so you can spread your message and engage others in spreading it for you. A Facebook page with no fans isn’t really going to achieve your union’s online campaigning goals – just like a campaign website with no visitors isn’t likely to [...]

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Writing effective emails: halve the words

Over at the Marketing Experiments blog, there is an interesting case-study of a A/B tested email marketing campaign that demonstrates that reducing the number of words in your email can lead to a significant increase in the number of “clickthroughs” (the people who answer your call to action). Brad Bortone makes the case that email [...]

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Those disclaimers at the end of corporate emails? Turns out that they’re pointless

“If this e-mail is received in error, notify the sender immediately.” “This e-mail does not create an attorney-client relationship.” “Any tax advice in this e-mail is not intended to be used for the purpose of avoiding penalties under the Internal Revenue Code.” Many firms—The Economist included—automatically append these sorts of disclaimers to every message sent [...]

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Union email campaigning: Do not ignore the Spam Act!

Australia has had the SPAM Act since 2003. The Act is very clear: Under the Spam Act 2003 it is illegal to send, or cause to be sent, unsolicited commercial electronic messages. The Act covers email, instant messaging, SMS and MMS (text and image-based mobile phone messaging) of a commercial nature. It does not cover faxes, [...]

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Free E-book: Introduction to Email Campaigning for Unions

I am releasing my second free e-book for unions, this time focusing on using email for union campaigning. Introduction to Email Campainging for Unions This e-book looks at a widely used – and often misused – online campaigning tool: email. While some online campaigners have written the obituary for emails in this age of social [...]

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klout

Looking back at my Tweeting and Blogging in 2010

I thought I’d share with my readers some of thoughts about my tweeting and blogging from 2010 – a year that saw considerable growth in readership and followers for me. Blog 2010 was the year of elections, and marked my attempt to blog at least once a week. While I’ve been blogging on and off [...]

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Six reasons why no one read your latest union e-bulletin

So, you’ve signed up for MailChimp, got yourself a new email template design, and started to track emails… and found out that none of your members read it. Why? Here are six reasons why your latest email was rubbish. Perhaps the open-rate was below average, or no one clicked through to the links, or perhaps [...]

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Don’t let your union emails get junked

Email list etiquette for unions

As membership based organisations, unions regularly send emails to their members. Most members accept – and even expect – regular email updates from their union. Despite this, unions should still respect the principles of good email etiquette when it comes to unsubscribing and permission-based sending. This is especially the case when your union is running [...]

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Email in Inbox

Five reasons why unions should care about email

Although email has been around for decades, it is still the cutting edge of campaigning and communication. Even in the age of social media, Twitter, Facebook, and iphone apps, email is by far the most used way that people use to send information – more than 94% of adults send or receive emails regularly, higher [...]

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