I am Alex White, a progressive campaign strategist, writer, social marketer and policy activist.
Social media is a powerful tool for unions to communicate with their members and potential members, but it is no magic bullet and won’t automatically cause union messages to “go viral” or see a large upsurge in new members. With Facebook’s user population now exceeding one billion people, most unions are establishing a Facebook page [...]
Tonight I was honoured to give a guest lecturer at the Labor Guild School of Management in Boston, Massachusetts about the role of social media for unions. I’ve written a fair few blog posts (and an e-book) about how unions, political parties and causes can use social media for identifying, activating and motivating activists, delegates and [...]
I love this social media infographic. An important take away is that social media is not just used by “young people” anymore — in fact, older demographics are the fastest growing users of networks like Facebook. Use of social media is now the biggest way that we spend time online, beating email, online gaming and [...]
Social media is a fast-expanding landscape. New sites and tools are popping up each week, and more and more people are using social network sites than ever. Social networking is now the most popular online activity and is growing in every country on earth. Over 1.2 billion people can now access social networks — that’s [...]
There’s a maxim in the union movement that I’ve heard (and repeated) that it’s five times more difficult and expensive to recruit a new member as it is to keep an existing one. Membership retention is the second side of the growth coin. Almost every Australian union that I’ve had dealings with do recruitment fairly [...]