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What can infamous Republican word-smith and pollster Frank Luntz tell progressives about effective communication? As it turns out, quite a bit. In Words that Work, Luntz reveals his magic tricks and secret messaging memos, and (for a book written before the 2008 US presidential election) makes some predictions about the future of American politics. For progressives [...]
Back in March 2009, when Obama was riding high from his historic win, and Rudd was still basking in the post-Apology glow, I wrote: …the US Republicans are cannibalising themselves, that they are struggling to find a leader, and that they have no clear strategy for combating Obama and the Democrat machine. Only two years [...]
Tony Abbott has used his “direct action” plan as the counterpoint to Labor’s carbon price plan. Apart from the obvious purpose of “direct action” being Abbott’s desire to directly transfer hundreds of millions of dollars of public funds to private hands, his proposal should fail the “common sense” test. Climate change is like a fire [...]
Every union communication challenge is unique – the circumstances, membership, employer, and so on are different every time. Having a framework to assist in messaging for diverse campaigns can make each campaign easier, and can help union communications anticipate what the employer (or opponent) may say. (George Lakoff called this “framing”.) The messaging quadrant The [...]
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