An interesting article from our friends across the ditch, about how to use social networking tools. Don’t act like a salesperson. Interact with your potential members/customers/voters in order to build a relationship with them. Andrea Mitchell writes: Obama’s campaign sure got it right through social media. As Obama adviser Scott Goodstein said: “Some people only [...]
Tag Archives: marketing
Six effective print communications tips for union campaigns
Unions have little hesitation in spending thousands of dollars, in some cases tens of thousands of dollars, on printed communications – leaflets, posters, newsletters, fact-sheets, stickers and so on. At the start of a campaign, the first thing many union officials think is: “we need an A4 leaflet and a poster for this campaign”. Unfortunately, [...]
Guerrilla marketing at work
Database entrepreneur Robert Moore has uncovered a vast guerrilla marketing campaign being waged across the US, and potentially at a global level. Across America, yard signs advertising localised online singles and dating services point towards an enormous data collection effort. The signs point towards dating sites with a domain-name linked to that town, suburb or [...]
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Lessons from the (Modern) Prince, Part 4: Understanding the Greens in Tasmania
- No Clean Feed campaign needs to drop their "censorship" obsession
- Alan Kohler shows he doesn't know about politics
- The Robin Hood Tax
- Seven ways for unions to use Twitter
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The Labor-Greens deal
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Blogging will recommence when the count is resolved
- Five articles I’m reading today
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Election Diary, day 35: Why I’m betting on Labor
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Good news for Tony Abbott: Off the deep end on climate change
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Jeremy: Oh, you're right that Labor hasn't been ...
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Alexander White: In the last term, almost everything that Labor tri...
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mark: Tony Abbott would like to pensioners and old austr...
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