This is the website of Alex White, in Melbourne Australia, a campaigns and communications professional working in the trade union movement.

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Tag Archives: marketing

Communicate, don’t sell

An interesting article from our friends across the ditch, about how to use social networking tools. Don’t act like a salesperson. Interact with your potential members/customers/voters in order to build a relationship with them.
Andrea Mitchell writes:
Obama’s campaign sure got it right through social media. As Obama adviser Scott Goodstein said: “Some people only go to [...]

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Six effective print communications tips for union campaigns

Unions have little hesitation in spending thousands of dollars, in some cases tens of thousands of dollars, on printed communications – leaflets, posters, newsletters, fact-sheets, stickers and so on.
At the start of a campaign, the first thing many union officials think is: “we need an A4 leaflet and a poster for this campaign”. Unfortunately, a [...]

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Guerrilla marketing at work

Database entrepreneur Robert Moore has uncovered a vast guerrilla marketing campaign being waged across the US, and potentially at a global level.
Across America, yard signs advertising localised online singles and dating services point towards an enormous data collection effort. The signs point towards dating sites with a domain-name linked to that town, suburb or locality [...]

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