Tag Archives | obama

Essential reading: 10 Lessons From Barack Obama’s Online Marketing Strategy

There’s no doubt that Obama’s online and grassroots campaigning infrastructure is second to none, but what can the rest of us without hundreds of millions in funding do to learn from his campaign achievements? Over at the “Web Profits” site, Alex Cleanthous has gone through “10 Lessons from Barack Obama’s Online Marketing Strategy“. This detailed [...]

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Win The Future with Obama SOTU T-shirts

I sometimes work on little side projects, and this is the latest: Win The Future. President Barack Obama’s State of the Union address used the comical phrase “Win The Future” – and also “Our Generation’s Sputnik Moment”. Help Obama – Win The Future Get your t-shirt and wear your sputnik moment loud and proud. “This [...]

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Speaker of the House Nancy Pelosi

Pelosi, party discipline and policy

There’s an article in Politico about how the Democrats are spending up big in marginal congressional races this year on behalf of Democratic congressmen who have run ads against House Speaker Nancy Pelosi. As control of the House hangs in the balance, Democrats can’t afford to play favorites with their money down the stretch run [...]

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The importance of design for political campaigns

Everyone refers to the Obama campaign as benchmarks for so much in political campaigning, so forgive me while I do the same. Below is a video from the99percent, a think-tank in the US that has a series of talks, lectures or seminars that they video and put on the web. There’s a lot of really [...]

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Yes We Did

Book Review: “Yes We Did” by Rahaf Harfoush

Yes We Did: An inside look at how social media built the Obama brand Over Xmas, I purchased and read “Yes We Did: An inside look at how social media built the Obama brand“, by Rahaf Harfoush, a volunteer new media campaigner on the Obama 2008 election campaign. This 185 page book promises to give [...]

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Lessons from the (Modern) Prince, Part 2: Timing of reform

Following from my previous post on the lessons that Machiavelli’s The Prince can give us today, I thought I’d discuss the timing of policy reform. This is applicable, in my view, for most policy makers, especially political policy makers, and for large reforms. This series of posts is part of Project 52 – one post [...]

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The Democrats will be victims to incumbency

There’s been some discussion about whether the Democrats will be victim to the over-cooked expectations of Obama supporters and energised conservative Republicans: First, the background: the party of the president in office essentially always loses seats in the mid-term elections (2002 was a post-9/11 one-off), a tendency likely to be reinforced in 2010 by the [...]

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Republicans struggling, near bottom

I have previously written that the US Republicans are cannibalising themselves, that they are struggling to find a leader, and that they have no clear strategy for combating Obama and the Democrat machine. Now, with the Democrats hammering the Republicans over Rush Limbaugh, some Republican representatives are acknowledging that they nearly as low as they [...]

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Negative campaiging works

Negative campaigning works. Negative ads are also generally are more ‘honest’ than positive ads – they generally reference their sources. They are more likely to energise supporters into taking action – even Obama’s campaigning to potential volunteers use the scare-tactics of Rove, Cheney, Bush and ‘more of the same’. It especially works when you are [...]

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Turn-out-the-vote: the final hours

After all the half hour ads, direct mail and phone calls, US elections boil down to getting out the vote. Obama has been able to spend enormous amounts of money on his “ground war” (as compared to the “air war” of television ads). Obama offices outnumber McCain offices in battleground states by as much as [...]

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