I am Alex White, a progressive campaign strategist, writer, social marketer and policy activist.
Split testing is a very useful tool for online union websites and is used by major businesses, advertisers, campaigns like the Obama campaign, and giants like Google and Facebook. All unions should use split testing for their campaign sites, and should consider how to integrate it into their Joining pages. What is split testing (also [...]
TechPresident and CNN International are posing the question whether this UK election is the first “social media” election. Certainly both Labour and the Tories have made extensive use of the Internet, including iphone apps, and innovative web apps. We’ve seen Twitter and Facebook used extensively, and David Cameron was widely reported in the election commentary [...]
Following a fortnight of uncertainty after the 2010 Tasmanian election, the Greens Party led by former advertising guru Nick McKim, have flexed their muscles to effectively appoint the ALP as minority governing party. This act by the Greens Party came after both major parties refused to negotiate with the Greens, and made this a part [...]
Just before the election was called, there were some very interesting articles about David Cameron and the UK Tory Party’s approach to online campaigning. The Tories (like most opposition parties, such as the Democrats with Obama in 2008, and Labor in 2007 with Kevin 07) are being quite innovative and creative with their online activities. [...]
This week has seen what appears to be the end of the honeymoon period for Tony Abbott, coinciding with his triathlon run, resignation of key powerbroker Nick Minchin, reshuffle and demotion of Barnaby Joyce, and his disastrous health care debate with Rudd. Abbott’s reversal of fortune is a case study of Machiavelli’s advice to “avoid [...]