I am Alex White, a progressive campaign strategist, writer, social marketer and policy activist.
With negotiations between the Conservative Party and the Liberal Democrats taking place as I write, it’s worth considering why the Tories are in this invidious position. A few months ago, David Cameron and his coterie were riding high in the polls, with expectations high that Labour would be smashed at the ballot box. The rout [...]
TechPresident and CNN International are posing the question whether this UK election is the first “social media” election. Certainly both Labour and the Tories have made extensive use of the Internet, including iphone apps, and innovative web apps. We’ve seen Twitter and Facebook used extensively, and David Cameron was widely reported in the election commentary [...]
UK Labour has unleashed their latest salvo against the Tories, in the form of a poster criticising David Cameron for wanting to turn Britain into an international minnow. It’s interesting to see that the UK election is fought out in large part through creative design used to easily explain complicated issues and policy. What is [...]
Tony Abbott has developed more policy on the run while running off his mouth as a speech in front of a bunch of wealthy West Australian industrialists. “There has got to be a system which encourages people to take up work where that work is available and certainly the idea of having people on the [...]
UK Labour media master Alastair Campbell has an excellent post on his blog today about how the Tories consistently fail on strategy, even if they excel on tactics. He basically makes the point that even though the media is on their side, and they are able to get their line in the paper each day, [...]