I am Alex White, a progressive campaign strategist, writer, social marketer and policy activist.
Mobilising and motivating your committed supporters is the key to winning campaigns. The upcoming Federal Election is focusing minds amongst unions and campaigning NGOs. The reality of an Abbott Government looks like an increasingly likely risk. Many hard-fought gains across a number of policy areas could be wiped out. The seductive trap for campaigners in [...]
Big Data is all the rage at the moment. Leaders in every sector — business, government, non-profit, and unions — need to start thinking about the challenges of how to manage and constructively use all the data that their operations captures. According to IBM, Every day, we create 2.5 quintillion bytes of data — so [...]
Most unions in Australia have adopted a growth agenda — with a strong focus on joining new members to the union. This typically involves teams of organisers who specialise in signing up workers to the union. By all accounts, this tactic has paid off handsomely in the raw number of new members joining unions. The [...]
If you could do one thing to dramatically improve the effectiveness of your online campaigning, it would be to use targeted landing pages on your union’s online campaign efforts. The reason landing pages should be a part of every union’s online toolkit is that they are exclusively intended to encourage visitors to take action. The [...]
Social media is a fast-expanding landscape. New sites and tools are popping up each week, and more and more people are using social network sites than ever. Social networking is now the most popular online activity and is growing in every country on earth. Over 1.2 billion people can now access social networks — that’s [...]