Communicator | Online Strategist | Considered Opinions
Yes We Did: An inside look at how social media built the Obama brand Over Xmas, I purchased and read “Yes We Did: An inside look at how social media built the Obama brand“, by Rahaf Harfoush, a volunteer new media campaigner on the Obama 2008 election campaign. This 185 page book promises to give [...]
Republican Vice Presidential candidate Sarah Palin typifies the hard-right conservative group in the GOP that would rather eat their own than work towards defeating a common foe. From CNN: At a boisterous Sarah Palin rally in Polk City, Florida on Saturday afternoon, one name was surprisingly absent from the campaign decor John McCain’s. Looking around [...]
Negative campaigning works. Negative ads are also generally are more ‘honest’ than positive ads – they generally reference their sources. They are more likely to energise supporters into taking action – even Obama’s campaigning to potential volunteers use the scare-tactics of Rove, Cheney, Bush and ‘more of the same’. It especially works when you are [...]
After all the half hour ads, direct mail and phone calls, US elections boil down to getting out the vote. Obama has been able to spend enormous amounts of money on his “ground war” (as compared to the “air war” of television ads). Obama offices outnumber McCain offices in battleground states by as much as [...]
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