Blog

Science alone won’t change climate opinions, but it matters

I’ve often highlighted useful articles about cognitive and behavioural insights that I believe are useful for unions and progressive campaigners. This time, I’ve decided to republish an entire article by Ben Newell from The Conversation, because I want to draw it to the attention of my readers. It ties strongly to my earlier article, asking…

Why unions should understand member lifetime-value

All unions want to grow and increase their membership. Significant efforts and resources are devoted by unions to recruitment and the effort of signing up new workers to be members. The cost of signing up new members however can be substantial. These can include hiring and training new staff, resourcing them (e.g. cars, phones, computers,…

Defining your union’s promise and standing for something

If the conversations that I’m having at the moment are any judge, many unions and progressive organisations are looking closely at their communications and narrative. In countries or states with hostile conservative governments, like Australia or Canada, this is especially pressing. The key to nailing your narrative and developing a strategic communications plan is simple:…

How to get members to talk about your union on social media

One of the regular questions I receive from unions is “how can I get members (or activists) to share our message on Facebook?” or “what will get members talking about the union on Facebook?” Sound familiar? Union organisers instinctively know that a positive “union experience” can be a powerful trigger to encourage word of mouth recommendations from…

Ten “prank-vertisements” for your campaign stunt inspiration

Prankvertisements were the viral trend of 2013, and for a while, it seemed like every week a new company was pranking their customers in order to sell stuff. These were effective videos as entertainment (whether they helped sell anything is debatable) because people love the dramatic irony and surprise of a prank — the sense…