Everything your union needs to get a winning digital campaign started
This introduction has been updated for 2022 and is a resource for small to medium sized online union campaigns, run by one or two people who may not be experts in online campaigning.
This guide may also be read by a union leader who wants to get an overview of digital campaigning and contemporary best practice, but who will not necessarily be running the campaign.
The 2022 edition has been published by the Australian Trade Union Institute (ATUI).
What’s inside?
This guide covers every aspect of digital strategy and tactics, so you can kickstart your union’s online campaign.
Online campaign principles
- Taking online support to the real world
- Developing your strategy
Campaign optimisation
- Getting started with A/B testing
- Setting up your analytics
Digital campaign technology
- Social media best-practices
- How to select your campaign tools