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Activism or “Slacktivism”? Are we a nation of online slackers?

Sunday Style had a feature article by freelance journalist Sarah Ayoub, looking at online activism, an article for which I was interviewed a few months ago. Last month it was Facebook friends urging me to sign a petition to save Meriam Ibrahim, who was sentenced to death for alleged apostasy in Sudan, at the same…

How to get members to talk about your union on social media

One of the regular¬†questions I¬†receive from unions is “how can I get members (or activists) to share our message on Facebook?” or “what will get members talking about the union on Facebook?” Sound familiar? Union organisers instinctively know that a positive “union experience” can be a powerful trigger to encourage word of mouth recommendations from…

Five reasons your union should use Facebook Ads Power Editor

More and more unions are using Facebook to advertise, but chances are if you’re boosting your posts or advertising on newsfeeds, you’re using the standard “Self Serve” Facebook ad manager. This is potentially a big mistake, and you could be wasting time and money. I’ve long argued that social media and Facebook in particular is…

You can now advertise on Facebook only to your members

An increasing number of unions are advertising on Facebook, either through the “traditional” sidebar ads or through promoted posts. Thanks to changes to Facebook’s newsfeed algorithm, more and more unions and progressive campaigning organisations are being forced to advertise to reach their fans and supporters. The targeting for those ads has always been somewhat mysterious;…

What makes something go “viral”?

Chances are, if you’ve been working in union communications, you’ve been asked at sometime to “make something go viral” by a colleague or superior. If you’re like me, you probably silently sighed to yourself. I’m a big advocate of social campaigning — that is, campaigns which integrate online and off-line action and emphasise the power…

Is this the future of unions?

There is a tide starting to rise in the world of progressive activism, and unions in Australia and globally may get caught in it. The tide is comprised of decentralised, leaderless, temporary movements, empowered by online organising platforms like MoveOn, Change.org, Avaaz, Twitter and Facebook. These platforms have given everyday people unprecedented power to come…