Are you on Facebook? If you are, you’re one of 15 million Facebook users in Australia out of approx. 25 million. Do you log in at least once a day? Around 50% of Australians do. Are you over 45? You’re one of 6.9 million Australian Facebook users. While most political scientists pooh-pooh the idea of …
This blog post is 6 years old. Please, when reading this, be mindful of its age.Marketing is still widely disparaged as a term in the union movement, and progressive organisations generally. Partly this is a skepticism born from shows like Mad Men and The Pitch, and partly it is a misunderstanding drawn from the popular …
Myths and misperceptions about marketing for unions Read More »
This blog post is 6 years old. Please, when reading this, be mindful of its age.One of the regular questions I receive from unions is “how can I get members (or activists) to share our message on Facebook?” or “what will get members talking about the union on Facebook?” Sound familiar? Union organisers instinctively know that a …
How to get members to talk about your union on social media Read More »
This blog post is 6 years old. Please, when reading this, be mindful of its age.Later this year, I will be releasing a new guide to social and digital campaigning for unions, titled Unionify: Social Campaigning for Unions. I’m releasing a few chapters as previews, and today I’m happy to announce that two chapters, “Mastering …
New e-book: Mastering the Basics of Social Campaigning Read More »
This blog post is 6 years old. Please, when reading this, be mindful of its age.More and more unions are using Facebook to advertise, but chances are if you’re boosting your posts or advertising on newsfeeds, you’re using the standard “Self Serve” Facebook ad manager. This is potentially a big mistake, and you could be …
Five reasons your union should use Facebook Ads Power Editor Read More »