One of the regular questions I receive from unions is “how can I get members (or activists) to share our message on Facebook?” or “what will get members talking about the union on Facebook?” Sound familiar? Union organisers instinctively know that a positive “union experience” can be a powerful trigger to encourage word of mouth recommendations from […]
Read MoreMore and more unions are using Facebook to advertise, but chances are if you’re boosting your posts or advertising on newsfeeds, you’re using the standard “Self Serve” Facebook ad manager. This is potentially a big mistake, and you could be wasting time and money. I’ve long argued that social media and Facebook in particular is […]
Read MoreMichael Roston at Nieman Journalism Lab has an excellent and interesting article about the New York Times’ social media desk. With over 5 million followers on Twitter, The New York Times has some very pertinent advice and hard lessons, many of which are relevant to unions and other progressive organisations. The reason I encourage you […]
Read MoreSoon I will be launching a new book for unions, called Unionify: Social Campaigning for Unions. Before I publish the entire book, I am releasing a short excerpt: the chapter on Facebook. There are more than 1.15 billion people with a Facebook account in 2013, and over 618 million people use it daily. This platform […]
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