New free e-book: Online Campaigning for Unions

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I am releasing my third free e-book, which compiles my articles on campaign websites, online design and effective Internet campaigining.

This e-book, Online Campaigning: A primer for unions shows you how to get the most from Web-based communication and campaigns for your union.

By campaigning online, you can speak directly to your members, supporters and potential members, establish personal links, and reach targeted groups with specifically tailored messages at a fraction of the cost of traditional campaigns.

This e-book includes step-by-step advice for building campaign websites from scratch, how to create compelling messages, and drive your site’s visitors to take campaign actions. Also included are several case-studies and real-world examples of how other unions and progressive organisations have professionalised their online campaigning.

In this free 60 page e-book, you will find:

  • How to make a world-class campaign website for your union, from start to finish
  • Advice on how to deal with critical comments
  • Discussion on the pros and cons of different content management systems
  • Some of the latest usability research for websites
To download this free e-book, you must subscribe to my mailing list – an email link to the e-book will be sent to you.

I hope you find this e-book useful. If you do, please follow me on Twitter.

If you have already subscribed to my email list, you should receive an email from me with a direct link to the download page.

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  1. LabourStart Canada - April 11, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/5WBWfZYp

  2. Derek Blackadder - April 11, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/0EOFsBvk

  3. Rick Barnes - April 11, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/0EOFsBvk

  4. LabourStart Canada - April 11, 2012

    I just downloaded the free e-book Online Campaigning: a Primer for Unions (via @alexanderwhite) http://t.co/WpWzzZAS

  5. Derek Blackadder - April 12, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/1JfWm64p

  6. LabourStart Canada - April 12, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/mIOTqo2Y

  7. Clifford Coates - April 12, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/1JfWm64p

  8. Clifford Coates - April 12, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/mIOTqo2Y

  9. jkehoe3 - April 12, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/1JfWm64p

  10. LabourStart Canada - April 13, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/NmA8bJfb

  11. Derek Blackadder - April 13, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/XMq3MQjo

  12. UAW Canada - April 13, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/NmA8bJfb

  13. CartoonWork - April 13, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/NmA8bJfb

  14. Derek Blackadder - April 13, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/ejpNCW8X

  15. LabourStart Canada - April 13, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/omQGMsEY

  16. jill_biddington - April 13, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/ejpNCW8X

  17. Olivier Roy - April 13, 2012

    Online Campaigning 4 Unions-Not 2 B missed, Alex White's latest free e-book available hre: http://t.co/z1fluvEw #p2ca #1u #canlab #union #p2

  18. Gord Lilley - April 13, 2012

    I just downloaded the free e-book Online Campaigning: a Primer for Unions (via @alexanderwhite) http://t.co/AJu6xME0

  19. LabourStart Canada - April 14, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/uoi7JM6P

  20. Derek Blackadder - April 14, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/B64F6QZC

  21. Look Back Labor - April 14, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/B64F6QZC

  22. NRLC - April 14, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/ejpNCW8X

  23. Allyson Every - April 14, 2012

    Very sharp New free e-book: Online Campaigning for Unions http://t.co/Jsysog4k

  24. Derek Blackadder - April 15, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/DKxxw2WW

  25. LabourStart Canada - April 15, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/IY79apFL

  26. sailsmart - April 15, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/IY79apFL

  27. CUPE2544 - April 15, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/IY79apFL

  28. Clifford Coates - April 15, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/DKxxw2WW

  29. LabourStart Canada - April 17, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/he4xoXIe

  30. Derek Blackadder - April 17, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/NFJSMWwH

  31. LabourStart Canada - April 17, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/sf6I0a11

  32. Derek Blackadder - April 17, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/8kTP1LA7

  33. Rick Barnes - April 17, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/8kTP1LA7

  34. BigJMcC - April 17, 2012

    RT @alexanderwhite: New free e-book: Online Campaigning for #Unions http://t.co/AscpJgJr #CUPE #cdnlabour

  35. Derek Blackadder - April 18, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/8kTP1LA7

  36. LabourStart Canada - April 18, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/lKnCM5PW

  37. Cape Breton Labour - April 18, 2012

    I just downloaded the free e-book Online Campaigning: a Primer for Unions (via @alexanderwhite) http://t.co/L0vmVdwp #CanLab

  38. CUPE2544 - April 18, 2012

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  39. Tony Tracy - April 19, 2012

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  40. cStreet Campaigns - April 19, 2012

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  41. LabourStart Canada - April 19, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/lKnCM5PW

  42. Derek Blackadder - April 19, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/8kTP1LA7

  43. LabourStart Canada - April 19, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/BKgAfBvQ

  44. Derek Blackadder - April 19, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/JxjKhD4i

  45. Robert Whyte - April 19, 2012

    I just downloaded the free e-book Online Campaigning: a Primer for Unions (via @alexanderwhite) http://t.co/E1m2oLpF

  46. N.B. Nurses Union - April 19, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/BKgAfBvQ

  47. Clifford Coates - April 19, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/JxjKhD4i

  48. Derek Blackadder - April 20, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/8kTP1LA7

  49. LabourStart Canada - April 20, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/lKnCM5PW

  50. CUPE2544 - April 21, 2012

    Online Campaigning for Unions-Not to be missed, Alex White's latest free e-book is out and available to download here: http://t.co/lKnCM5PW

  51. Max Dedog - April 29, 2012

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  52. Irving Leibowitz - May 7, 2012

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  53. cupe local3908 - May 10, 2012

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  54. Rob McLeod - May 14, 2012

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  60. Emma Hagan - June 22, 2012

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  61. Philipp Maderthaner - June 23, 2012

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  81. unionmbarr - October 3, 2012

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  82. UAW Local 723 - October 8, 2012

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  97. ETF Transunion - December 7, 2012

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