Updated: Introduction to Digital Campaigning for Unions
This “Social Media for Unions” e-book has been completely updated and incorporated into Introduction to Digital Campaigning for Unions.

I have released my first free e-book on Social Media for Unions.
Social Media for Unions
Like any endeavour, using social media effectively requires practice, trial-and-error, and some good advice.
That’s where this e-book comes in. I’ve put together some of the most popular and useful articles from my website into a single resource for unions to use.
Inside this 11 page free e-book, you will find:
- An explanation of the principles of social media
- Best practice use of Facebook for unions
- Tips and techniques for unions to Twitter
Right now, I use the tips and techniques in this book in my job as the NTEU (VIC) Communications and Campaigns coordinator. The advice in this e-book is from tried-and-true from my own experience.
Learn how to get the most out of Facebook and Twitter for your union.