March 2, 2009

Joe Trippi on Online Campaigning

Joe Trippi is widely regarded as the “inventor of online campaigning”. As campaign manager for Howard Dean, and author of “The Revolution Will Not Be Televised“, he is visiting Australia and was at Melbourne University tonight.

His talk, about the importance of social networks and interactive campaignings, especially during US Presidential elections, focused on the notion that new-style campaigns empower voters. Light on detail, he provided interesting and illuminating anecdotes into the Howard Dean campaign, and an outsider’s perspective of the Obama campaign.

Trippi emphasised the two-way nature of new campaigning. During the failed Dean campaign for example, supporters were able to “become a part” of the campaign and “own” the candidate through activities, comments and networks driven through the Howard Dean website.

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