Online social activism and Twitter

This blog post is 11 years old. Please, when reading this, be mindful of its age.

A large part of my job is online communications: blogs, social networking, and new fads like Twitter.

A big challenge is how to use these tools in a meaningful way to support the campaigning and organising activities of the union. How can we engage our members and supporters using the social networking tools they are comfortable with?

A new service, called Twitition (Twitter + Petition) may aid in this.

Twitition allows Twitter users to create and sign short petitions. These petitions can be easily re-Tweeted by friends and followers.

The goal of so many not-for-profits using the Internet and social networking is the Holy Grail of “viral”: a video, email, image or similar that takes on a life of its own and receives massive circulation.

A service like Twitition could help not-for-profits to make their campaigns go viral.

To experiment, I created a Twitition calling on Rudd and Gillard to abolish the ABCC. We’ll see how well that goes.

This blog post is 11 years old. Please, when reading this, be mindful of its age.

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