Google has updated its Search Engine Optimisation (SEO) guide – two years after it first published it.

Search engine optimisation is very important for all websites – but union websites are serial offenders when it comes to SEO.

Simply put, SEO is about making your website easy for search engines like Google, Bing and Yahoo to find and categorise your content. If you want your campaign web page, blog post or media release to be easily found by people on the internet, then SEO is essential.

If your website is optimised for search engines, then your site will rank highly when people search for your “key words” – the search terms that people look for.

If a web development company has created your website for you, then make sure they’re on to SEO.

Afterall, there’s no point in spending a lot of time and money creating a site that no one can find.

(This is also required reading for local political campaigns who manage their own candidate website.)